LG Electronics

How can LG Electronics be a leader in creating a sustainable future, uniting people, and bringing more value to its consumer beyond just a product?

* This project was created while studying at ArtCenter College of Design and may not align with the viewpoint of LG Electronics

Branding

Brand Strategy

Case Study

Life is______ is a campaign that showcases different people from different walks of life and celebrates diversity in our community.

LG’s sneaker collaboration with Air Jordan. The sneakers are made from 100% sustainable materials like algae, soy ink, Pinatex, Muskin, and recycled rubber. Creative purple pairs will be sold as a general release and Smart blue pairs will be Korea-exclusive.

Good Delivery

SHO.ai